Just one year after announcing its new "Green Works" line of eco-friendly cleaners, Clorox announced that it has become the #1 seller of green cleaning products, with 42 percent of the U.S. market.
Clorox estimates it expects to bring in $200 million in revenue on the line of products. Not too shabby for a company that only announced this new line of products 12 months ago tomorrow.
It sounds to me like there is a significant amount of consumer demand for products that work well and do right by the planet.
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